Chico Adelano is someone who really believes that Design can save the world.
Nice to meet you. I am a designer,
strategist and creative technologist who have experienced different areas of the creative carrier on the last 20 years. Currently, I am working as Head of Design & Innovation at Echos, leading a team of several talents to deliver phygital projects and strategies for desirable futures.
/ about me
I 'm very grateful for have won important prizes and mentions on creativity festivals as Cannes Lions, El Ojo de Iberoamérica, One Show Interactive and Wave Festival.
See the complete list
More about me on LinkedIn
/ some works
Graphic and UI Design
Creative Leadership and Management
Design Thinking and Service Design
Branding and Marketing Strategies
Instead of doing a campaign to talk about drivers and alcohol, we decided to develop a product that could help drivers to change their habits on the traffic and save lives. I was responsible for innovation management and service design of this project.
Innovation Cannes Lion 2015 - Shortlist
fiat safe key
This was the first POV store of the world, that allowed us to serve the dealership experience to the clients at home. I was responsible for experience and live streaming technical solution. I also led the Innovation and Design team, besides of help to manage the Experts operation and training them on the studio.
Innovation Cannes Lion 2014 - Winner
fiat live store
A Google Chrome Plugin that uses Big Data to help people to enjoy their Pay-TV content at the same time that increase spontaneous media and help the brand to acquire new clients. My role was the experience concept, service design and interaction design management.
CCSP - Advertising on Digital Media - Golden
A rich HTML5 that allowed people to customize their desirable products on the Whirpool's assembly line. Besides of be an innovative interface, this represented a 300% increase on the sales of this line. My role was the experience concept and interaction design management.
CCSP - Website - Bronze
A hack on Vimeo that allow people to try the Ambilight effect on their favorite videos. It was a proactive job that was so representative to the client that they decided to make a campaign based on this experience. I developed the plugin and led the interaction design team.